Aéropostale, the fashion retailer, is teaming up with Metaverse pioneer, MetaversePlus, to expand the brand's presence in the Metaverse, the virtual world. As part of the partnership with Authentic Brands Group (Authentic), the owner of Aéropostale, MetaversePlus will develop the brand's presence in Web3 through world building, NFTs, and offering members only perks and promotions.
The partnership will consist of four major phases that will include immersive shopping, socializing, and gaming experiences. The first phase, launching on March 23, will focus on AeroPax, a collection of one-of-a-kind NFTs that will build a community and give members exclusive perks, including access to limited-edition apparel and VIP promotions. In celebration of the launch, Aéropostale is giving away ten Teslas to lucky fans, with no purchase necessary. The initial collection of 30,000 AeroPax avatars will feature each AeroPax's unique blend of traits, styles, personalities, and abilities, including ultra-rare perks.
The second phase will offer fans a sneak peek into AeroWorld, allowing users to claim unique avatar characters, access virtual and real-life experiences, and collect in-game points redeemable for exclusive AeroPax merch and VIP perks. Details of phases three and four will be revealed soon.
The partnership aims to create a unique Aéropostale metaverse for the brand's fans and global community, making Aéropostale a leading brand in the Web3 space and helping to shape the future of community and customer engagement in the virtual world. Noah Loul, Co-Founder of MetaversePlus, said, "AeroPax is unique in that we're creating an experience free from real-world limitations and societal standards, where people can be their most authentic selves and join forces with like-minded individuals anywhere, using NFTs and virtual experiences."
To gain early access to Aéropostale's new VIP brand experience, AeroWorld, interested individuals can sign up at aeropostale.com/aeropax. The partnership between Aéropostale, MetaversePlus, and Authentic aims to provide Aéropostale's customers with an engaging and immersive experience in the virtual world.
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