FADER Label is having a banner year in 2021, capping the year with a major announcement: FADER Label's new management division has now officially launched. The artists who are on the FADER Management roster -- shallou, James Ivy, Del Water Gap and Mcamp -- are getting the benefits of hands-on, curated care from FADER as they build on their already expansive careers. Staying close to their ethos of bringing the creator's vision as the paramount focus, FADER embarks on this new venture with limitless creativity and innovation at the forefront of their agenda.
FADER founders Rob Stone and Jon Cohen, are thrilled for the next chapter of FADER's story. Cohen says, “FADER Management is a natural evolution of the artist development we offer through all of the services Cornerstone and FADER provide. Management enables us to use the infrastructure across our companies to play a bigger role in helping artists build and execute the right strategy and develop incredible creative." Stone says, “The FADER has always been about the “creator first” in music, film, live events, podcasts and collaborations. Now with our management division, we’re able to truly partner with best-in-class musicians to create their visions and inspire audiences worldwide.”
General manager of FADER Label, Carson Oberg says, "About 3 years ago I sat in Jon's office talking to him how I would love to branch off the label to restart FADER Management with him. Fast forward 3 years and we have been able to bring in 3 artists that we believe are true trailblazers in a crowded industry. FADER has been at the forefront of developing stories and artists. FADER management allows us to tell an artists' story from every avenue of their business. This is just the beginning for FADER management as we are actively expanding and looking for new managers to partner with to expand our roster."
Los Angeles-based FADER Management artist, shallou (aka Joe Boston) is a producer, singer and active environmentalist, who's also one of FADER Label's newest artists. With a focus on creating ambient house melodies interlaced with sweeping and soulful vocals that inspire both the indie and electronic scenes. His debut EP, All Becomes Okay, dropped in 2017, and he recently released a new single, "Heartaches," and is heading out on tour in 2021. Now with over 700 million streams, multiple number one spots on Sirius' Chill Radio, and multiple top 10 features on Billboard's Dance charts, shallou's popularity is quickly rising. He's performed at major festivals -- Coachella, Lollapalooza, Outside Lands, Firefly Festival, and many more, and had Fall Headline tours with sold-out shows in Boston, NYC, LA, Portland and more. He's also recently worked with Ashe, Vancouver Sleep Clinic, Petit Biscuit, and The Knocks, just to name a few.
On the new collaboration with FADER Management, shallou says, "I'm really excited to be joining FADER Management! They empower artists to release music that is true to themselves, encouraging them to build their own individual niche and fanbase in many genres from pop to electronic. Carson Oberg knows how to grow an artist from a handful of scrappy demos to a full headline touring act, equipped with a healthy fanbase and major opportunities in the industry."
21-year-old Korean-American singer/songwriter/producer from New Jersey, James Ivy, is also excited about his new management team at FADER. His recent success of over 2 million streams after the release of his first single in June 2020. With 50,000+ social followers and a growth of over 2,000 fans on Instagram in Twitter in August alone, along with peaking at #13 on Twitter's trending chart during his performance for Porter Robinson's Secret Sky Festival in April 2021, it's clear that fans of hungry for more. Ivy was also Porter Robinson's direct support for his Fall nurture tour. The social growth skyrocketed his digital presence by creating an "Ivy League" Discord server in August 2021, which is run entirely by James Ivy fans and has over 500 members, who participate in merch giveaways, listening parties, Q&As, teasers of unreleased music, gaming and more. With DSP support soaring from Spotify, Apple Music, Amazon and TIDAL, as well as radio coverage via Jack Saunders on BBC Radio 1 UK, Tony Moore on Soho Radio UK, Sirius XM The Carles Show, Chris Hawkins on BBC Sounds 6music UK and press praise from NYLON, MTV News, Coup De Main, Lyrical Lemonade, FLOOD Magazine, and more, Ivy is off to a solid career launch with FADER.
Ivy says “As someone who had no official music released at the time I started working with the FADER Management team, it’s been a really really helpful experience for me. I definitely feel like I’m learning more every day from the people I work with, and it’s cool to be a part of a team that’s willing to grow with me as I continue to discover who I am as an artist.”
NYC-based singer, songwriter, and producer, Del Water Gap, has already gathered 40 million streams and shows no signs of slowing down, thanks to the support from FADER, which has led to three major milestones this year: a GQ feature story, a sold-out Fall 2021 tour, including a hometown show at the Bowery Ballroom and the honor of being one of this years Vevo DSCVR Artists. Del Water Gap has penned songs with Claud, Maggie Rogers and producer for Ella Jane, Zachary Knowles, Kristiane, and others, showing his deep love of collaboration.
Del Water Gap says, “I have always respected the space that The FADER holds in music and culture, and the way Jon and Carson carry themselves is a reflection of that space. They’re brilliant business partners and have become like family to me.”
Mcamp is a singer, songwriter and producer, who's working with FADER Management and FADER co-founder Rob Stone, who says, "His potential is limitless to me. I just want to give him all the tools and get out of his way to let him make music." Mcamp. is a young 21-year-old Portland, Oregon native whose lovestruck lyrics are the foundation of his storytelling. Growing up, Mcamp was heavily influenced by Smokey Robinson, Pharrell, D’Angelo and many more. While cultivating his music career, Mcamp has remained a full-time college student at the University of Southern California as a member of their Popular Music Program. Mcamp's sound has been described as "Music that you fell in love with in the 2000's while still keeping a fresh 2021 flavor" by Earmilk. One of his biggest releases, "Speed Dial No. 1," has over one million streams across all the DSPs. As 2022 approaches, fans can expect new music and collaborations from Mcamp and various artists and he is currently working with Jarline and Justice Carradine.
Speaking on his new management team, Mcamp says, "Working with FADER has been a special experience for many reasons. It has been a source of pride to be affiliated with a legendary company which has since its inception been wildly influential in the cultivation and curation of music and culture."
The theme of young, fresh and quickly-rising talent is not new to FADER when it comes to artist discovery. However, this next level for FADER and the opportunity to be creative, innovative, supportive on a day-to-day basis in a hands-on way can only lead to massive waves within the industry. Stay tuned for more from FADER Management, James Ivy, shallou, Del Water Gap, Mcamp and more.
FADER Label is marking its most triumphant year to date by affirming a new path forward with new hires and promotions within the staff, continuing to build upon the groundbreaking legacy of artist development and equity that has fueled the New York City-based independent label for nearly two decades. Co-founded in 2002 by Jon Cohen and Rob Stone, FADER Label has long been defined for its trailblazing passion for cultural discovery and creative backing, with a dynamic, forward-thinking focus on strategic marketing, A&R, publicity, street team marketing, digital marketing and social media support that allows its artists to maximize exposure while never losing sight of their artistic endeavors.
Driven by an extraordinarily diverse roster that includes RIAA platinum-certified singer-songwriter Clairo, self-made pop superstar Slayyyter who just cracked the Billboard Top 100 last week, actor-turned-accidental-rapper binki who has enchanted over 1M monthly Spotify listeners, multi-million-streaming NYC duo Lewis Del Mar, and iconic indie-dance band Matt and Kim, FADER Label has achieved a number of substantial and commercial milestones in recent years, including a remarkable 75% overall growth across all streaming platforms between 2019 and 2020. In addition, FADER Label artists have performed on a variety of late-night and early morning television shows, as well as landed syncs in films, TV shows, video games and commercials for brands including Nike, Acura, Mitsubishi, Verizon, FIFA, and Rockstar Games’ Grand Theft Auto, among many others.
2021 looks even brighter with the recent release of Clairo’s blockbuster second studio album, Sling. Hailed by Variety’s Jem Aswad as a "vintage pop triumph,” the album entered Billboard’s “Top Alternative Albums’ Chart at #1 and the overall Billboard 200 at #17 – Clairo’s highest-charting release thus far. Clairo – who heralded Sling with a spectacular live performance of the album’s first single, “Blouse,” on NBC’s The Tonight Show Starring Jimmy Fallon and was recently featured on the covers of both Rolling Stone and NME – will celebrate with a major North American headline tour, set for 2022.
Furthermore, Slayyyter’s eagerly anticipated debut album, Troubled Paradise, dropped in June 2021 and was fast met by critical applause and high profile media attention including a cover appearance on Gay Times and prestigious placement on the Spotify billboard in New York City’s Times Square. Widely acclaimed for her bold sound and idiosyncratic style, Slayyyter – who sold out her first headlining tour without having even performed live before – will embark on a long-awaited world headline tour in 2022.
Among FADER Label’s many other recent successes, PA-born, BKLYN-based rapper binki saw his easy to love single, “Heybb!,” featured in Apple’s iPad Air 2020 reveal and worldwide ad campaign and just released his debut EP MOTOR FUNCTION, which received praise from the likes of Matt Wilkinson, Dazed, NME, & more.
Future plans for FADER Label include an array of new signings while continuing to develop rising artists like binki, James Ivy, Zachary Knowles, Charlie Burg, ella jane, Kristiane, Jaebanzz, and Super Duper as they record and release singular work all their own.
FADER Label has also announced a number of new appointments which will further guide the label in the months and years going forward. Veteran manager, A&R, and writer Matt Colwell has been named Director of A&R, and longtime member of The FADER editorial team Salvatore Maicki has been named Creative Content Manager.
Matt Colwell began his music industry career writing about local shows and up-and-coming artists in his own Washington DC-area blog, later contributing as a freelance writer to such notable outlets as Pigeons & Planes. He next joined EQT, where he worked on publicity campaigns for artists including GoldLink and Kali Uchis. Colwell relocated to Los Angeles in 2015 where he did A&R at Alex Da Kid’s label KIDinaKORNER label before taking positions at boutique management outfits UP Management and Ozone Entertainment. In 2019, Colwell founded In Real Time management, now with a roster that includes Zack Villere, altopalo, and Cooper Holzman. As FADER Label Director of A&R, Colwell will work to develop such diverse artists as binki, Lewis Del Mar, Kristiane, James Ivy, and latest signees Chloe George and shallou, helping creatives tell their stories and empowering musicians to move culture forward through their art.
Salvatore Maicki first joined The FADER in early 2018 following stints at Complex, i-D, and NPR’s Tiny Desk. As a member of the editorial team, he reported on industry news, curated the weekly “Songs You Need In Your Life” column, and profiled countless noteworthy artists including Charli XCX, Thundercat, The 1975, Big Thief, Sufjan Stevens, and Erika de Casier. In 2021, Maicki helped launch “The FADER Interview” podcast as an associate producer and co-host, interviewing such guests as Shygirl, Kero Kero Bonito, and Rostam. Maicki will continue to bring his discerning eye and pragmatism to FADER Label as Creative Content Manager.
In addition, Yasmine Panah has been named Senior Marketing Manager and Josh Hymowitz named as Project Manager. Panah started her career at Cult Records, the indie label imprint of Julian Casablancas of The Strokes. She next joined marketing and creative agency WMA, where she spent several years working with the Yeah Yeah Yeahs, Feist, and Danger Mouse’s 30th Century Records, as well as a variety of independent artists. Panah expanded her branding repertoire by joining Billboard’s Brand Partnerships team, devising experiential and content programs across events like the Billboard Music Awards, Billboard Women in Music and more. As Senior Marketing Manager at FADER Label, Panah will lead all marketing campaigns across the roster, with a focus on artist development, working closely with managers and artists to create dynamic marketing campaigns in an ever-changing landscape.
Josh Hymowitz first began DJing in high school, organizing, promoting, and performing at his own events. He later joined the Dance/Electronic Music Programming department at Sirius XM, assisting with production of live interviews and guest mixes, music selection, and festival coverage at EDC Vegas and others. Hymowitz took a DJ residency at Opium Barcelona before rejoining Sirius XM as part of their Promotions and Event Marketing team, and later, Universal Music Group’s UMG Content department. Hymowitz joined FADER Label in 2019 where, as newly appointed Project Manager, he aids the team in all marketing and creative efforts roster-wide, specializing in the digital aspects of all releases. Additionally, he spearheads campaigns for artist projects such as Shallou, Jaebanzz, and James Ivy, doubling as a day-to-day manager for FADER’s artist management arm, and curating their monthly Industry Newsletter.
Stay tuned for more FADER Label announcements in 2021, and be sure to follow the label and the artists on their site and socials.
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